Introduction to National Voters' Day. Introduction to National Voters' Day. National Voters’ Day is observed in India on January 25 every year to encourage the country’s voters to participate in the elections. This year it is being celebrated for the 14th time. In India's vibrant democracy, where every vote is a testimony to the aspirations and choices of the people, National Voters’ Day holds a special place. India is the largest democracy in the world, the importance of every vote in India cannot be overemphasised. This day celebrates public awareness and the immense power other electorate. Overview of National Voters' Day National Voters’ Day was launched in 2011 by the Election Commission of India (ECI) to address a growing concern. The then Minister of Information and Broadcasting, Ambika Soni, pointed out the growing apathy among new voters, especially those who had recently turned 18, to register themselves in the electoral rolls. As a result, the gover...